Nippon Paint Decorative Coating (Thailand) Co., Ltd., the manufacturer and distributor of "Nippon Paint" in Thailand, is the largest paint producer in Asia and the fourth largest in the world from Japan. It has been awarded the prestigious "Outstanding Building Paint Brand of the Year 2024" or "Superbrands Thailand 2024". Nippon Paint is the only building paint brand to receive this award, alongside 26 other top brands from various product categories, on a global stage that has been running for over 20 years. The award was determined through rigorous judging criteria based on votes from 15,000 consumers nationwide, as well as over 3,000 brand and marketing experts, confirming the trust that Thai consumers have in Nippon Paint throughout its 57 years of delivering world-class paint to consumers in Thailand. This reflects the success of its marketing strategy through the concept "Inspired by you: Colors Designed for You", which helps the brand meet the diverse lifestyle needs of consumers effectively.

Additionally, Nippon Paint also received the "Cover of the Year 2024" award for the most beautifully designed cover that stands out and reflects the brand's identity, achieving the highest votes among 26 top brands at the award ceremony.

Mr. Watchara Siririthichai, General Manager of Nippon Paint Decorative Coating (Thailand) Co., Ltd., stated that Nippon Paint is extremely honored to receive the "Superbrands Thailand 2024" award, which is a testament to Nippon Paint's success through the collaborative efforts of all employees to build a brand that resonates with consumers across all segments. It also reflects the trust that consumers have in Nippon Paint after the brand has continuously sourced world-class building paint products for the homes and buildings of Thai people for over five decades, and is ready to deliver the best paint innovations to Thai consumers.

This year, Nippon Paint is taking a more proactive approach by implementing a new strategy through the concept "Inspired by you: Colors Designed for You", which consists of the 3C principles: "Customer Centric", focusing on the customer and understanding their needs thoroughly; "Customized Solution", developing products and solutions to address customer needs and problems; and "Concrete Innovation", developing quality and standard innovations that can be practically tested. All of these principles are applied across all aspects of work, including product and innovation development, service, marketing, and brand building.

The concept "Inspired by you: Colors Designed for You" reflects in the creation of a major marketing campaign to revamp Nippon Paint's image this year, including the production of a series of advertisements titled "Colors Designed for You" to communicate the brand's stance as a "Customer Centric" paint brand that understands the diverse identities and personalities of its customers. Nippon Paint not only excels in product innovation but also leverages that expertise to meet the needs of all customer segments effectively, addressing their specific problems and catering to every color that beautifies the world. The campaign targets the general customer base while expanding awareness among Gen X, Gen Y, and Gen Z through a comprehensive 360-degree marketing approach, utilizing radio, out-of-home media, influencers, KOLs, and all social media channels along the customer journey.

Nippon Paint is also committed to developing sustainability in society through the project ‘Nippon Paint: Colors for Happiness’, which helps deliver building paint and repair community areas. For example, the project focuses on revitalizing communities in Chiang Rai affected by flooding, allowing Nippon Paint to be recognized as a brand that stands by and wins the hearts of Thai consumers.

Mr. Watchara stated that the Superbrands Thailand 2024 award that Nippon Paint has received is a success and pride for Nippon Paint as a paint brand with comprehensive world-class standards in both product quality and innovation. With the concept "Think Global, Act Local", Nippon Paint effectively adapts to penetrate each market and continuously builds brand vision through diverse marketing activities that create brand experiences at every touchpoint, resulting in stable and sustainable business growth.

The Superbrands Thailand 2024 award has been internationally recognized for over 20 years to identify brands that can create recognition and meet consumer needs through surveys from over 15,000 consumers, as well as over 3,000 brand and marketing experts, considering three criteria: Brand Quality, Brand Affinity, and Brand Personality.

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